Being Found in the Age of AI

​Being Found in the Age of AI is a workshop designed for small businesses looking to adapt their online presence for a rapidly changing search environment.

​The presentation will introduce West Michigan businesses to Answer Engine Optimization (AEO), an emerging strategy for helping organizations remain visible as consumers increasingly use tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity to discover products, services and trusted providers.

​Through hands-on examples, attendees will learn practical ways to structure their websites, business listings and content so AI platforms can more easily understand, trust and cite their organizations.

​Being Found in the Age of AI is part of BBB® of Michigan's Trust in the Age of AI educational initiative, created to help Michigan businesses understand emerging AI tools, use them responsibly and prepare for how artificial intelligence is changing the way businesses operate and connect with consumers.

​Continue learning at BBB.org/MiAI for additional AI education, resources and upcoming programs from BBB of Michigan.

​Presented by Jonathan Casteel, Manager of Data Analytics, and Wendell Gafford, Director of Business Relations, BBB of Michigan.