How Agentic AI Is Shaping the Future of Marketing
AI didn't just hand marketing teams new tools. It's changing how the work gets done.
This session breaks down what agentic marketing actually looks like in practice. We'll cover where AI is disrupting the fundamentals of marketing, how agents take on the repetitive parts of content, campaigns, and reporting, and what that frees teams up to focus on instead.
Because the platform matters as much as the strategy, we'll also look at how agentic marketing plays out across the different CMSs teams build on. We'll wrap with our predictions of where this is all heading, then end with an open panel and Q&A.
Whether you're already testing AI in your marketing or still figuring out where to start, you'll walk away with a clearer sense of how to make agentic marketing work for your team.
Getting there
Secchia Piazza is located inside Grand Rapids Community College's Wisner-Bottrall Applied Technology Center (ATC), 151 Fountain St NE, Grand Rapids, MI 49503. In Google Maps, search "Wisner-Bottrall Applied Technology Center," since Secchia Piazza may not come up on its own.
Parking
Park in Ramp A or Ramp B (Student/Visitor) and pull a ticket on entry. Ramp A, on Ransom Ave NE, is closest to the building. Ramp B is a short walk away, off Lyon St NE.
Parking is validated while vouchers last. Pick up your voucher at check-in.
Street parking on campus is metered and open to the public.
Food & drinks
Light snacks and non-alcoholic beverages will be provided by Grand Rapids Community College.