🧑💻 Webinar: Build Your Personal Brand on LinkedIn: Go from Invisible to In-Demand
Most people think personal branding means posting more, looking polished, or chasing followers. It doesn't. The people who get the DMs, the referrals and the offers aren't the loudest ones - they're the ones known for one specific thing, by the right people.
That's the difference between applying for opportunities and having them come to you. A strong LinkedIn presence means recruiters approach you before a role is posted, clients arrive already convinced, and your name comes up in rooms you're not in - including, increasingly, when someone asks an AI tool who's best at what you do.
In this session, Mariam will break down how she built a 80,000 LinkedIn following that unlocked her opportunities and how you can do the same - whatever you're starting from.
You'll walk away with:
✅ Why authority beats visibility - and what actually makes someone memorable rather than just seen
✅ How to find your category of one on LinkedIn, instead of competing on volume or vanity metrics
✅ The shift from networking for connections to building content that turns visibility into trust, and trust into opportunity
✅ How to position yourself so the right opportunities find you - from recruiters, clients, and the AI tools people now ask for recommendations
✅ A practical way to turn your expertise into consistent authority, without depending on one platform's algorithm
Whether you're starting from zero or already active on LinkedIn, this session will give you a clearer, more deliberate way to build a presence that compounds instead of resetting with every algorithm change.
👤 About the speaker:
Mariam Gogidze is the founder of Cited and LinkedIn Academy, and teaches Social Media Influence at Hult International Business School. She's built her own following past 78,000 and worked with 120+ clients including execs from HSBC, Oracle, Amazon, and Danone, earning her a Top 1% Sales & Marketing UK ranking from Favikon. Her focus now is helping people and companies build the kind of digital authority that gets them recommended, by people and by AI, rather than just seen.