Designing Internal And External Positioning That Works

​Most positioning work gets stuck in one of two places. Either it stays buried in a doc that only the PMM has read, or it gets compressed into a one-liner that no one on the team actually understands. The truth is, internal positioning and external positioning are not the same thing, and they should not be treated the same way. In this webinar, we are breaking down how to design both, how they connect, and what it actually looks like when they work together.

​What we will cover:

• ​The difference between internal positioning frameworks and external positioning lines, and why the distinction matters

• ​How to build internal positioning that aligns your team, not just looks good on a slide

• ​How successful companies compress their positioning into sharp, market-facing statements

• ​Common mistakes PMMs make when designing positioning, and how to avoid them

​Whether you are a practising PMM trying to sharpen your positioning work, or an aspiring PMM building your foundation, this session is designed to give you practical clarity you can use straight away.

​Date & Time

• ​Friday, 27th March 2026

• ​5:30 PM GMT

​Come ready to think. Leave with something you can use.