Sustainability in Sports: Theory and Practice

​Join Professors Bill Squires and Shaun Hoyte for a dynamic session of Sustainability in Sports: Theory and Practice featuring an engaging conversation on Environmental Communication.

​​This event will explore practical strategies for creating impactful narratives, generating engagement, and framing environmental issues in ways that drive climate action.

​​We’re honored to welcome our distinguished guest speaker: Lew Blaustein, Founder of GreenSportsBlog and EcoAthletes.

​​After a successful career in sports marketing communications and advertising sales, Lew became passionate about the environment and climate change. Since then, Blaustein has helped build a myriad of green-focused businesses and non-profits by creating, telling and selling their green stories. 

​GreenSportsBlog is the source for news and commentary about the ever more crowded intersection of sustainability and sports.

​EcoAthletes is a nonprofit with the mission to inspire and coach athletes to lead climate action.

​Join us for a thought-provoking session and discover how effective communication can shape a more sustainable future in sports.