Pricing 101: How to test your pricing strategy

​"So what does it cost?"

​If that question makes you flinch, you're in good company. Pricing feels premature right up until a real customer asks, and the number that comes out is usually improvised: a guess, direct from a competitor's website, or sheer panic.

​None of those are evidence, and once it's out there, it shapes what the market believes about your product.

​This masterclass is all about working out your early pricing is part of validation, not sales. You don't need a pricing strategy yet. You need evidence that someone will pay, and a way of gathering it that doesn't cost you your first customers.

​In this hour we’ll cover:

• ​Why the first pricing question is who will pay anything at all, and how to answer it before you set a number

• ​The signals that tell you a price is working, and the polite noises that tell you nothing

• ​How to run a simple pricing test on your own product in the next week

​You'll work on your own business as we go, with short stops to apply each step to your situation.

​What you'll leave with:

​A draft pricing test for your own product, built to run within 48 hours. You'll know what evidence you're missing, how a pilot can produce it, and what your first price needs to do (which is teach you something, long before it needs to be right).

​Who this is for: Early-stage founders, from idea through to first customers. If you haven't priced anything yet, or you've set a price you can't defend, this session is built for you. No customers required.