Product strategy from concept to customer

The Product Bus

Full refund when cancelled 5 business days prior to event. 

Cancellations after this time will be refunded in Product Bus Bus Pass hours equivalent to the event's timeframe, which can be applied to our consulting products or redeemed in coaching hours. 

Not every enthusiastic user is a buyer. The person who tells you they love your idea may not be the person who signs off on a purchase. Understanding who holds budget, who influences decisions, and what triggers a purchase is foundational to commercial validation.

This session walks you through how to map the buying landscape for your product: identifying the roles involved in a purchase decision, understanding what each role cares about, and recognising the signals that indicate genuine willingness to pay.

You will leave with a buyer map for your own product and a clearer picture of where to focus your validation conversations.

Find Your Buyer: Mapping Who Pays and Why