Inside Higgsfield AI’s Growth Engine: How It Scaled From B2C to B2B, and Grew Annual Run Rate 35×, From $20M to $700M in One Year
The GTM Garage — a HubSpot for Startups Series, looking inside the GTM engines of today's fastest-scaling startups 🛠️
Higgsfield AI's Growth Story
🚀 $700M annual run rate revenue, up from $20M in one year
💰 $5.4B valuation | $400M Series B raised in Aug 2026
👥 30M+ users across 238 countries and territories
🎬 6M+ content generations per day | Agentic-product users grew 42× in three months
🏢 Powers visual production for 390 Fortune 500 companies, with businesses now generating most of its revenue
Scaling an AI Product From B2C to B2B
Higgsfield AI is an AI-native visual creation platform helping creators, brands, agencies, and studios produce high-quality images and videos at scale.
What began as a consumer-focused product for individual creators has evolved into a powerful platform for commercial visual production.
Today, Higgsfield serves more than 30 million users, powers workflows for 390 Fortune 500 companies, and generates more than 6 million pieces of content everyday.
Its team faced a challenge familiar to many AI founders: How do you turn consumer adoption into sustainable B2B growth, and evolve your product and GTM engine without losing the essence that made it successful?
In this session, Alex Mashrabov (Founder, Higgsfield AI), joins Conor Moynagh (Head of VC Partnerships, HubSpot for Startups) to share how Higgsfield scaled from $20M to $700M in annualized revenue in one year.
They’ll unpack:
→ How Higgsfield AI uncovered B2B demand within its consumer user base
→ How the company moved upmarket and adapted its product for commercial workflows
→ How its GTM stack evolved to support the shift from B2C to B2B growth
About Alex Mashrabov
Alex Mashrabov is the CEO and Co-Founder of Higgsfield, a leading generative video platform and a fast-scaling force in the AI sector. Before Higgsfield, Alex co-founded AI Factory, the startup behind Snapchat’s viral Cameos and Face Filters, which reached billions of users and was acquired by Snap in 2020. At Snap, he served as Director of Generative AI, leading teams that shaped the company’s early AI strategy.
For HubSpot for Startups members
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15 min conversation · 15 min open Q&A
The GTM Garage is an invite-only session for venture-backed founders and GTM operators at Seed–Series A stage. Consultants, agencies, and enterprise companies are not eligible.