

Live Build: Competitive Analysis for Early Startups
This event is free for Compass Plus members. Join now at https://startupcompass.tech/events/competitive-analysis-live-build
Early on, a competitor analysis often turns into a feature comparison against other startups building something similar. That comparison skips past the alternatives actually holding your customer's budget and attention: the spreadsheet, the manual workaround, the incumbent tool, and the choice to do nothing at all.
Those are the options your idea has to be strong enough to beat, well before another funded startup enters the picture.
In this Live Build session, you will watch a Competitive Analysis Grid and investigation plan get built live for an early-stage startup, using only public evidence.
We will map who genuinely competes for the customer, read what those alternatives have already proven about demand, and find the position no one has claimed yet.
Then we turn the grid into an investigation plan, so you finish with a shortlist of things to go and verify rather than a table of ticks.
You will take away the template and start building your own version during the session.