PRE-NYFW: JO&JEAN LAUNCHES AT THE CANVAS SOHO
Join us on Tuesday, September 1 from 6–8 PM at The Canvas SoHo, 456 West Broadway, for the official New York launch of jo&jean — a Dallas-founded women's contemporary label by sisters Elle and Erica, designing elevated staples with thoughtful detail and a legacy rooted in two grandmothers' names.
The name jo&jean holds deep meaning: Jo is Elle's middle name, Jean is Erica's — both passed down from grandmothers whose grace and influence remain at the heart of what the sisters create. With Elle's New York fashion training and Erica's entrepreneurial vision, the brand produces timeless, city-named staples through in-person factory partnerships built on real relationships and rigorous standards — because for jo&jean, creating thoughtfully doesn't stop at design.
Come discover the collection in person, meet Elle and Erica, and explore the story behind a label that carries two grandmothers' legacies forward — one elevated staple at a time. jo&jean will be with us through November.
When: Tuesday, September 1, 6–8 PM
Where: The Canvas SoHo, 456 West Broadway
The Canvas is a retail platform and community hub showcasing independent designers from around the world. Through curated collections, events, and exhibitions, The Canvas connects emerging brands with a global audience while celebrating creativity, craftsmanship, and cultural exchange.
September is a big month for The Canvas' community. Please note that al RSVPs require approval and will be checked at the door.
RSVP requests are evaluated on a case-by-case basis and are not guaranteed to be accepted. Keep in mind that not al events are open to the public and/or have specific segmentation preferences based on each collection and activation.
What's the best way to get accepted? We suggest placing your social media profiles on your Luma profile so the team can verify an identity.
RSVP subject to approval, and admission at the door is at the discretion of The Canvas team. By RSVP'ing, you also subscribe to our newsletter for future event invitations and retail offerings.