Building an Authentic AI Voice (Skill Files)
About the workshop
AI writing has a tell, and your LPs, brokers, and tenants have already learned to spot it. That's a problem when your firm's brand depends on sounding like a specific set of people rather than a language model with a real estate vocabulary.
This is a build session, not a lecture. Brad builds a Claude skill file live, working from a real firm's writing, then walks through the same process with attendees so everyone leaves the session with their own skill file already tested, not a set of notes to implement later.
You'll leave with a working voice skill file running against your firm's actual content types: LinkedIn posts, LP updates, deal memos, whatever you write most.
Hosted by
Brad Hargreaves, Founder & Editor-in-Chief, Thesis Driven
You'll learn how to
Build a Claude skill file live during the session, not from a template you fill in later
Break your own writing down into codable elements: vocabulary, rhythm, tone
Write instructions specific enough that Claude actually follows them
Test your skill file in real time against your firm's actual content, LinkedIn posts, LP updates, deal memos
Catch and fix the moments where output still reads as generic AI, on the spot
Leave with a maintenance process so the skill file gets sharper with use instead of going stale
What the workshop covers
Why AI Writing Sounds Like AI
The specific patterns readers and LPs have learned to recognize:
Common tells: hedge words, uniform sentence rhythm, generic openers
Why this matters more for firms whose brand depends on a distinct voice
The gap between writing that's fine and writing that's yours
Live Build: Deconstructing a Voice
Brad builds a skill file from scratch, working from real writing samples:
Pulling real examples and separating vocabulary, rhythm, and tone into distinct elements
Deciding what's core voice versus personal quirk that doesn't need to travel
Attendees do the same with their own writing in parallel
Live Build: Writing the Skill File
Structuring the file for real, durable impact on output:
Writing instructions Claude actually follows instead of politely ignoring
Balancing consistency with flexibility, so you're not just trading one robotic voice for another
Attendees build their own file alongside Brad's, step by step
Testing Against Real Content
Getting it built is step one. Getting it to hold up is step two:
Running the skill file live against LinkedIn posts, LP updates, and deal memos
Diagnosing where it breaks down and adjusting on the spot
Setting up a feedback loop so it improves every time it's used
Format & access
One live session
90 minutes, live on Zoom, hands-on: bring a laptop and your own writing samples.
Recorded for everyone
The full recording is sent to every registrant, whether or not you attend live.
Materials
Participants leave with their own working skill file, plus a voice-audit worksheet used during the session.
Frequently asked questions
Who is this workshop for?
Anyone at a real estate firm responsible for written communication under the firm's name: IR, marketing, capital raisers, and principals writing their own LP updates.
Do I need to already use Claude?
No. The session covers skill files from the ground up and you'll build one live regardless of starting experience.
Should I bring anything?
Yes. Bring a laptop with Claude access and a few samples of your own writing (LinkedIn posts, LP updates, whatever you write most) to build your skill file against.
I can't make this time, will a recording be available?
Yes, though the live build is the core value here. All registered attendees get the recording, whether or not they attend live.