SEO Latvia Workshop #4 - SEO Testing with Ryan Jones

​Ryan Jones is the Marketing Manager at SEOTesting. Having spent ten years working in a wide variety of roles including agency-side and in-house, he has spent the last few years working on helping SEOs solve their three main problems:
- They lack time.
- They don’t know what works.
- They feel undervalued.One of the best ways to solve these problems is to create a habit of regular SEO testing on your website.

​In this workshop, Ryan will take you through SEO testing in its entirety. From the types of tests that are available, how to set up and run SEO tests, how to report on results to get more buy-in for future SEO work, and how to come up with ideas for tests.

​Ryan will also use the workshop to run through a completely live example of an SEO test. Taking a recent website change, and then using SEOTesting to monitor how that change has impacted various SEO metrics such as:
- Clicks
- Impressions
- CTR
- Average Position
And, of course, no SEO workshop in this day and age is complete without mentioning AI and LLMs.

​So Ryan will show you how to apply the same SEO testing principles and apply that to referral traffic coming from LLMs.So if you want to find out how you can save time, unlock Google’s black box and find what works, and show your value as an SEO to stakeholders.