​Atlas unscripted with Dale Hopkinson of Thales

​Join Michael Hoy (CEO, Atlas) for a 30-minute live conversation with Dale Hopkinson (Senior Product Manager, Cloud Services at Thales), who shares monetization insights for founders and enterprise revenue teams, centered on business model agility, enterprise deals, and the systems that operationalize recurring growth.

​Dale also works with startups and enterprises through monetization advising and strategic GTM, aligning AI adoption directly to revenue and go-to-market outcomes.

​We'll dig into: AI pricing models that actually work (and the ones that fail), why timing matters when optimizing usage vs. value metrics, and how to iterate pricing as fast as you iterate product.

​Perfect for founders and revenue leaders rethinking pricing models or working through monetization strategy.

​​Hosts

​​Atlas is an AI-powered pricing and billing platform built for founders who need to monetize fast and iterate faster. We handle everything from hosted pricing pages to subscription management, with AI agents that optimize your pricing strategy based on real customer data. Stop spending dev cycles on billing—focus on building your product while we handle the revenue engine.