Masterclass: Perfect Product Pricing
Perfect Product Pricing
Set prices that reflect real value - and stop leaving revenue on the table
ABOUT THIS CLASS
Pricing is more than the number. It's everything you put around it - the model you choose, the way you position it on your website, the language you use in a sales conversation, and the value proposition that makes someone think "yep, take my money."
If customers are saying yes too quickly and you suspect you're underselling, or you're losing deals and can't figure out why, the problem is usually pricing - not the product.
Kayla Medica has spent a decade in B2B SaaS helping founders and operators get this right, and in this two-hour condensed session she cuts to the most high-impact parts of her full Pricing Masterclass: the theory you need, applied directly to your situation.
Get your pricing right, and you unlock your full potential to grow, scale, and attract the right customers.
HOW THE SESSION WORKS:
HOUR 1
Theory and Models
Pricing strategies, how positioning shapes price perception, and the relationship between your value proposition and what the market will pay.
HOUR 2
Applied and Practical
Group discussion, live review of real pricing pages and sales decks, and instant improvements you can act on the same week.
TAKEAWAYS
Understand the most common pricing models - flat rate, tiered, usage-based, value-based, and freemium - and develop a clear framework for choosing the right one for your product and stage.
Learn how positioning influences price perception - why two identical products at the same price can land completely differently, and how to make the context work in your favour.
Connect your value proposition directly to your price - so the number you charge feels earned rather than arbitrary, and your prospect already understands why before they ask.
Get practical on language - the specific words and framing that match your ideal customer profile and reduce friction at the moment someone is deciding whether to convert.
Leave with immediate improvements identified for your own pricing page or sales deck - not homework for later, but clear actions you can take before your next sales conversation.
WHAT TO BRING
Come with your current pricing page, sales deck, or however you currently present your price to a prospect. The session is most useful if you're actively reviewing your pricing - whether that's the number itself, your packaging, or just how you're communicating it.
SaaS founders will find it most directly applicable, but the frameworks cover services and physical products too.
WHO THIS IS FOR
Founders
Setting or revisiting pricing for the first time, launching new products, or just not confident the current number is right.
Operators and GTM Leads
Responsible for the pricing page, sales deck, or the conversation where price comes up - and want to make it land better.
YOUR INSTRUCTOR
Kayla Medica
Fractional PMM and author - Mehdeeka
Kayla is one of Australia's leading B2B SaaS product marketers, with a decade of experience helping startups and scale-ups sharpen their positioning, pricing, and go-to-market.
She's the author of The Mehdeeka Method, a keynote speaker at Product Marketing Alliance and Generate Summit, and writes the Mehdeeka newsletter covering B2B marketing for small teams and solo operators.