NY Tech Week: Best Meta Ads Campaign Structure for DTC in 2026
This isn’t another boring panel. It’s actually a fun one.
Join us for an insightful conversation followed by drinks and bites on a rooftop with the DTC ecom crowd.
AI is changing how Meta ads work faster than most brands can keep up.
What used to be best practice just a year ago already feels outdated. This panel brings together operators and founders working hands-on with Meta ads to talk about what’s actually working right now.
We’ll cover:
• How campaign structures are changing in 2026
• What still matters and what doesn’t anymore
• How to think about testing, scaling, and consolidation
• The role of creative, data, and attribution in performance
• Real examples from brands actively spending on Meta
Our Panelists:
Yiqi Wu - Founder & CEO of Aimerce
Yiqi is the founder of Aimerce, a first-party data intelligence app for Shopify brands, designed to address today's data tracking challenges. Before launching Aimerce, she spent a decade as an engineering lead at Meta and Reddit, where she helped create Instagram Stories and Direct Messaging.
Charles Tichenor - Founder of Disrupter School
Charley is on a mission to help media buyers and entrepreneurs master Meta ads — not with hacks or recycled “best practices,” but with proven systems that actually scale. He's spent over $1B on Meta ads, scaled brands from $50K/month to $1M/week, and trained students who’ve gone on to build agencies, exit companies, and hit major revenue milestones.
Lee Bissonnette - Co-Founder & CEO of Brand X Commerce
Former VP/SVP of Bloomingdales.com, Delia's, Bliss (Spa), Hunter Boots & Nine West among others. $5 to $45 Million retail ecommerce operator with repeated demonstrated experience running multi-brand platforms up to $170 million.
Lee's teams have achieved over $1 billion in online sales over his career- launching and growing some of the world's most iconic brands.
Agenda:
5:00 pm – Doors open
5:45 – 6:30 pm – Panel at the Innovation Hub
6:30 – 8:00 pm – Rooftop hangs with drinks, snacks, and the DTC crowd
This is an invite-only event with a curated group of founders and operators, so expect a higher signal room and more brands.
About Aimerce:
Did you know that third-party cookie deprecation and iOS changes have reduced audience tracking by 40%? As a brand founder and marketer, you need to focus on your campaigns. Let Aimerce handle your pixel headaches. Meta and Google ads rely on a strong data feedback loop to train algorithms and reach the right audiences. Aimerce help Shopify brands build pixels on steroids for Meta/Google and Klaviyo.