The GTM Rebuild Playbook: A live workshop with Neal Gupta

​Event Description

​Everyone's talking about AI-powered GTM, but what does it actually look like to rebuild your revenue engine?

​Join us for a live case study with Neal Gupta as he shares how he's modernizing Fairmarkit's GTM stack—from replacing legacy tools and reducing tech debt to building an AI-first outbound motion.

​This isn't a product demo or another panel. It's an honest look at the decisions, tradeoffs, and executive conversations behind a real GTM transformation.

​We'll wrap with a live teardown of an attendee's tech stack so you can see how to apply the same thinking to your own team.

​Come prepared with a list of your GTM tools (and rough annual spend if you know it).

​Agenda

​5:30 PM — Arrival, grab some food and drinks

​6:00 PM — Neal's live case study

• ​What's changing, why, and how he's rebuilding Fairmarkit's GTM engine

​6:30 PM — Live GTM teardown

• ​We'll map one attendee's tech stack and identify automation, consolidation, and cost-saving opportunities

​7:10 PM — Q&A + discussion

• ​Ask Neal anything about AI, GTM strategy, leadership buy-in, and building the modern revenue engine

​7:30 PM — More networking

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​We have limited seats availability to keep the workshop interactive. If you're thinking about modernizing your GTM stack or just want to see how another revenue leader is approaching it, register today :)