Go-To-Market (GTM) For Web3 Founders

​Duncan Muchangi is a fintech & Web3 operator focused on scaling payment and stablecoin
infrastructure across emerging markets. He’s the Global Head of Business Development at
Fonbnk, where he leads partnerships and go-to-market execution, helping wallets, fintechs, and
platforms enable fast, compliant on/of-ramps between local fiat rails and stablecoins. Duncan
spends most of his time turning “cool tech” into distribution—launching partner-led campaigns,
building corridor-by-corridor growth loops, and helping teams go from prototype to real volume.

​
Topic: Go-To-Market (GTM) for Web3 Founders
GTM is the playbook for reaching your first real users, converting them, and growing
repeat usage. In this Founders Friday session, we’ll break down a practical GTM approach
founders can apply immediately.

​
What you’ll learn:
✅ Positioning and ideal customer profile that actually converts
✅ Distribution channels founders can win in Africa & beyond
✅ Activation and retention loops
✅ GTM metrics and experiments to build a repeatable growth engine