Create your Lore
The best brands aren't built on products. They're built on stories.
We're bringing together some of the best storytellers in the business for an hour of honest conversation about finding your voice, building a brand people actually buy into, and making them want to stay. What worked. What didn't. What they wish someone had told them earlier.
You'll leave with something to think about. Hopefully something to act on.
Your ticket includes entry to the live panel conversation, an open Q&A, one complimentary drink, and access to post-panel networking with the speakers and other attendees.
Event Details
🗓 Thursday, June 4 at 6pm
🗣️ 6.30pm panel followed by drinks + networking
📍 Ace Hotel Sydney
🍷 1x wine included in ticket purchase
Who it's for
Anyone that's building something, thinking about it or simply working out how to tell better stories.
Maybe you're a founder who knows what you do but struggles to explain it. A creative who's been posting consistently but can't figure out why it's not landing. Someone who's early in building a personal brand and not sure where to start.
Panelists
Jessy Wu is a writer and entrepreneur based in Sydney. She is the founder and Managing Director of Encour, a strategic communications agency that specialises in the tech sector. Previously, she was a venture capital investor in early-stage tech start-ups.
She is a regular columnist for the Australian Financial Review, and her writing has appeared in Forbes, Crikey, Sydney Morning Herald, and Inflection Points.
Her debut novel Good Intentions is forthcoming with Pan Macmillan in Australia and HarperCollins in North America, and has been optioned for a screen adaption
Holly Chapman
Holly is a brand and marketing consultant working across strategy, cultural partnerships, influencer, creative communications and market entry for brands in the UK, US and Australia.
She was previously Head of Brand at Papier and scaled the brand into the US market through collaborations with The Met, Headspace, and Reese's Book Club. She's also worked with Yoto and Service95.
Having lived and worked across all three markets, she is particularly drawn to analogue brands and the growing shift towards tactility, participation and deeper forms of connection. She writes a weekly Substack exploring brand intelligence, culture and modern brand building for marketers and creatives alike.
Hosted by
Remi is a content strategist and storyteller with almost a decade in consumer marketing across APAC, working with Ubisoft, Logitech, and Warner Bros., building social channels and influencer programs from the ground up.
She's now co-founder and CMO of Ponnd, where she owns storytelling, distribution, and community.
Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses.
She knows what it takes to grow a brand from the ground up. In 2020, months into the shut down and new motherhood, Kelsey planted the seed for what became a space for creatives to superbloom their own brands. By year two she grew her creative studio to a multi-six-figure design business.
Today, utilising her background in content marketing in the music industry, and her knack for community building, she teaches creatives globally how to sell their offers with launch campaigns.