Pricing Gym - special edition with Dr. Stephan M. Liozu
🏋️♂️ The Pricing Gym Is Back - Let’s Train Your Margin Muscles
After 2 months of social media detox and deep recalibration, the Pricing Gym by Nexo returns. Refreshed, ready to to challenge how organizations think about pricing power.
This time we are bringing in one of the sharpest minds in the field of value-based pricing.
🎙️ Dr. Stephan M. Liozu, author of 9 pricing books, editor of 7 more, and one of the world’s leading voices in value-based pricing will join us live from Phoenix, Arizona (United States).
👉 stephanliozu.com | LinkedIn
Dr. Liozu has shaped how the world thinks about value, pricing transformation, and the intersection of strategy, culture, and innovation. This isn’t theory, it’s a front-row seat to the playbook of those driving pricing excellence in complex organizations.
Pricing and RGM leaders often carry the weight of strategy, execution, and impact...so why not train like it?
💡 The Next Session:
Topic: The Place of Pricing Within the Organization: Where It Sits, Who Owns It, and Why It Matters
🗓️ 16th October, 4PM CET
🎯 Format: Live. Interactive. Unfiltered.
🔗 Virtual Link
Why This Matters:
Pricing is everyone’s business and nobody’s job.
Marketing wants brand alignment. Sales wants flexibility. Finance wants margin.
But without clear ownership and strategic positioning, pricing becomes a reactive lever instead of a growth engine.
This session will unpack:
How world-class companies structure their pricing capability.
The trade-offs between centralization, empowerment, and control.
What it takes to elevate pricing from “support” to strategic leadership.
The Challenge:
Are you shaping pricing… or being shaped by it?
Join us and Dr. Stephan Liozu to explore what it really means to embed pricing at the core of organizational strategy.
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Format: A 45-minute (and 15 min warm up) roundtable format where pricing and RGM leaders gather to stretch their thinking, test ideas, and debate without filters.
🧠 Think mental reps, strategic cardio, and value-building drills.
No slides. No lectures. Just real conversations with peers who get it.
👥 Who is it for?
Senior pricing, RGM, and commercial leaders who want candid, high-level conversations without filters or fluff.
What to Expect:
🏋️ Work out your pricing and growth reflexes. No slides, just real talk.
💬 Challenge ideas. Don’t just nod.
🧩 Solve one real dilemma together.
🚀 Sharpen your margin strategy with 10 sharp minds.
🤝 Build peer power, not just a network.
🔥 Leave with at least one “why didn’t I think of that?” insight.
🧭 No fluff. Only value. And yes, it’s free.
⏱️ 60 minutes built around your needs.
🥇 Because pricing leaders deserve a space to train—not just perform