She Ships With Haley Madsen

​Getting developers to try something new isn’t easy — but Haley Madsen has made a career out of knowing exactly how to move people from “maybe later” to “let me try this.”

​Roxy sits down with the Sr. Manager of Demand Generation at Laravel, where her mission is to grow adoption of Laravel Cloud in a way that actually feels good to developers.

​With a background that spans customer success at Forrester, IoT and activation campaigns at Lexmark, and growth marketing at Ditto, Haley brings a rare blend of relationship-driven instincts and data-informed strategy to everything she does.

​The kind of marketer who gets it — because she’s spent years genuinely caring about what happens after the first click.