From Cold Outreach to Sales Team: B2B GTM Playbook for Founders
On 8 July, we're bringing together 3 practitioners to break down B2B sales from first outreach to first sales hire — no theory, no slides full of frameworks.
🎤 Speakers:
Stas Bichenko (CEO, Recombine AI, Accel-backed) scaled cold outreach to $1M ARR using only LinkedIn and email — no paid ads, no SDR team. He'll share the exact playbook: what worked, what didn't, and how he did it as a founder.
Michael Talmatsky spent 10+ years helping B2B SaaS teams build outbound systems. Over the last 3 years he helped 5 YC companies go from zero to consistent qualified pipeline. His live case: Humoniq (YC S25) — no ICP, no offer, no infrastructure. 10 weeks later: 60+ qualified demos, 3 enterprise contracts with Delta Airlines, American Express, and Expedia. He ran the entire system solo.
Ming Bérubé-Sam, B2B Sales Strategist at Lightly. Helps B2B founders make the transition from founder-led sales to a sales team that operates without them. She'll cover when to make the move, how to set up the handoff, and what breaks if you get the sequence wrong.
📋 Agenda:
18:00–18:05 — Welcome & intros
🎙 18:05–18:25 — Stas: How I built $1M ARR through cold outreach as a solo founder (15 min + 5 min Q&A)
🎙 18:25–18:45 — Michael: Building outbound from zero — live case walkthrough (15 min + 5 min Q&A)
🎙 18:45–19:05 — Ming: From founder-led to sales-led — how to make the transition (15 min + 5 min Q&A)
❓ 19:05–19:25 — Live Q&A with all three speakers
🏁 19:25 — Close
Who this is for: B2B founders, early-stage GTM leads, and anyone building outreach without a full sales team.
📍 Online · 8 July · 18:00 BST · Free