The Collector's Edge: Art, Capital & Conversation
Most people buy art. Few know how to collect it.
There's a difference, and it shapes what ends up on your walls, what holds long-term value, and the stories behind every piece.
Join Unfram_d and Tribe for an intimate evening exploring two of San Francisco's most respected contemporary galleries, guided by fine art advisor Prisca Pan, founder of Unfram_d.
Along the way, you'll gain an insider's perspective on how experienced collectors evaluate artwok. We'll also show you how we use technology to evaluate these artists based on the datapoints we get — pulling signals on pricing history, market velocity, and institutional traction to separate durable value from hype. More importantly, you'll have the opportunity to slow down, look closely, and discuss what draws you to particular works.More importantly, you'll have the opportunity to slow down, look closely, and discuss what draws you to particular works.
The Evening
6:00 PM – Welcome drinks at Jessica Silverman Gallery
7:00 PM – Canapé at Fraenkel Gallery
8:00 PM – Closing conversation at Press Club
You'll Leave With
A framework for evaluating contemporary art as a capital decision.
An investment one-pager on a selection of the artists we see
A new perspective on navigating galleries with confidence
Conversations with a thoughtfully curated group of like-minded people
15 seats only | $100 per person | Applications required
About Unfram_d
Unfram_d is a San Francisco-based art advisory practice for collectors who understand that the most enduring assets are rarely the most obvious ones.
Founded by Prisca Pan, Unfram_d sits at the intersection of cultural intelligence and investment strategy. We work with a select group of high-net-worth collectors and professionals to identify, acquire, and build collections with long-term value — applying the same rigor to art that serious investors apply to any other asset class.
Our clients don't collect randomly. They collect with intention.
Learn more about Unfram_d
Instagram
Substack
__
Hosted in partnership with Tribe, a group chat platform built around meaningful conversations and small-group connections.