From Insights to Influence: How to Build Trust and Overcome Organizational Resistance
Think back over your career. Can you count the number of times this scenario played out: you finally get approval to talk to real users, you run a great study, and you deliver sharp, well-organized insights. Then, nothing happens. The findings sit in a deck. The roadmap doesn’t shift. Next quarter, you’re back to square one, trying to convince someone to let you do research at all.
If this sounds at all familiar, join us September 29 as we welcome Sara Fortier, CEO of Outwitly and author of Design Research Mastery. During this free event, she will share her strategies for earning stakeholder buy-in and turning research into real influence, drawing on insights from the book.
Sara will cover things like how to grow your influence step-by-step from your team outward to the wider organization, how to build trust through soft skills, and how to handle the objections and fears that stall research projects before they start.
Whether you’re still building credibility, or have hit the ceiling on how much your insights are actually driving change, you’ll leave with a concrete playbook for turning research into real influence.
Objectives:
Understand key components needed to gain stakeholder buy-in for your research, insights and ideas.
Grow your circle of influence using a research-specific take on Covey’s model, moving from your team outward to your organization.
Handle the objections and fears that stall research with real scripts for the pushback researchers hear most often.
Translate insights into the language stakeholders track by connecting research to ROI, KPIs, and business drivers.
How to become the trusted advisor that stakeholders come to, so you can be in more rooms and see your insights acted on.