​🚪 This is a closed-door session for 12–15 senior marketing leaders in the HubSpot for Startups programme. (Apply here to join us!)

A candid, peer-to-peer conversation about what's working, what's broken, and what comes next.

​The playbooks that built great marketing teams over the last decade were written for a different world. Cheap capital. Broad funnels. SEO-driven discovery. That world is ending

AI isn't just changing how teams work — it's changing how buyers find, evaluate, and choose. Answer engines are collapsing the awareness-to-decision funnel into a single step. Agents are reshaping org structures, not just productivity. And the CMOs who are pulling ahead aren't the ones experimenting at the margins — they're rebuilding from the infrastructure up.

​What does an AI-native GTM engine actually look like in practice? How do you show up in ChatGPT, Perplexity, and Gemini — and why does it matter now? What do you stop doing, and what becomes more important than ever?

​📋 Agenda

​12:30 PM — Arrival & Lunch
Informal networking on the Z47 Rooftop.

1:00 PM — Opening
Welcome, intent-setting, and quick peer introductions.

​1:15 PM — HubSpot Speaker Session
A practitioner's perspective on AI in marketing, with an India & APAC lens.

​1:50 PM — Roundtable: The AI GTM Playbook
Open peer discussion. What's actually working, what isn't, and where the real leverage is for AI-native GTM.

​2:45 PM — Deep Dive: AEO & Answer-Engine Visibility
How senior marketing leaders should think about LLM-driven discovery and brand presence in an answer-engine world.

​3:15 PM — Close
Key takeaways, peer connections, and end of programme.

​✍ What You'll Leave With

​On AI GTM — Capital efficiency is now a GTM design problem, and marketing owns part of the answer. AI agents change team structure, not just benchmarks. The strongest moats in 2026 are built from compounding customer intelligence.

​On AEO & AI-Driven Discovery — AEO is the new SEO, and the first-mover window is narrow. Your CRM data is your most underused asset for driving discovery. The funnel is collapsing; the CMO role is shifting from creative director to AI systems architect.