The Founder's Guide to Building a Personal Brand, featuring Natalie Riso
If you're a founder and hearing "personal brand" causes you to eyeroll 🙄, this session might just be for you...
Join us for a 1-hour workshop on personal brand building for founders. Because, like it or not, you have one! You might be building a great company, but leaving money on the table if you're not building and leveraging your personal brand strategically. This isn't about vanity - it's about results. Learn which moves actually move the needle for sales, partnerships, and hiring.
Who This Is For
Early-stage founders (pre-seed to Series A) who are heads-down building and haven't yet positioned themselves as the public face of their company. You don't need motivation; you need clarity on what actually drives business outcomes.
What You'll Walk Away With
How to position your LinkedIn profile and online presence for your specific goals as a founder
The realistic posting cadence that actually works for busy founders: why 2-3x per week beats daily, and what content types generate partnership and hiring DMs (not just vanity metrics)
A weekly system that takes 15 minutes: the engagement habits, quarterly profile audits, and monthly content themes that keep you consistent without burnout
About the Speaker
Natalie Riso is a strategic leader at the intersection of startups, venture, and partnerships, dedicated to helping founders scale responsibly and access the right capital. As Head of Startups and Strategic Partnerships at Rho, she oversees the partnerships function across high-impact relationships with VCs, software providers, and ecosystem leaders to drive Rho’s GTM strategy.
A 3x LinkedIn Top Voice, Natalie has been featured in Inc., Fast Company, Cosmopolitan, and Motherboard for her insights on startups, partnerships, and venture strategy. She has led founder success initiatives at Mercury, the Long-Term Stock Exchange, and 500 Global, shaping programs that have supported thousands of startups.
Beyond her day-to-day work, she is a frequent mentor at NEXT Canada, Monday Girl, and formerly a16z TxO and a sought-after speaker on early-stage venture, startup ecosystems, and partnership leadership.
Brought to you by Graham & Walker VC
Graham & Walker is an early-stage venture fund rooted in a powerful founder community. We back pre-consensus founders and ideas that break the mold. Our mission is to change the face of public markets by backing a new guard of founders and CEOs. We invest from pre-seed to seed+ in software-first companies reimagining the systems that shape our daily lives.
By registering, you agree to receive updates from G&W. Please email [email protected] with any questions.