Health Scores Are Lying: Build a Signal Model That Predicts Churn

​Why do accounts that look healthy still churn?

Brent Grimes (Reef.ai) and Anthony DeShazor (Protia Revenue Systems) break down the signal model fix — live on Spotlight by CS in Focus.

Your health score is measuring the wrong thing.

It tells you what a customer did.

A signal model tells you what they are about to do. That gap is where renewal surprises come from — and it is costing GTM teams millions in revenue they thought was safe.

In this session, we break down why green accounts churn, what a real signal model looks like, and how to operationalize it across CS, Sales, and RevOps without creating chaos.

The data is stark: churn risk jumps to 25% when a decision-maker leaves a customer account — versus 8% when they stay.

Most health scores never surface that signal until it is too late to act.

This is the conversation that changes how you run your next renewal cycle.

​Join us on March 17 at 12 pm ET
https://www.linkedin.com/events/7434438911143190528?viewAsMember=true