​Visibility and Book Sales: Marketing Your Book

​With over 800 books per day published in the US alone, publicity for small press books has never been more necessary… and more difficult.

​The goal of this workshop is to provide writers of all genres with the necessary tools, money-saving techniques, and networking skills to market their books with maximum effectiveness.

​Topics include creating a cohesive business strategy, utilizing traditional and digital media, giving readings and other methods of selling books, balancing your marketing budget, and thinking outside the box to find your fans.

​About the Instructor

​John Sibley Williams is the author of nine poetry collections, including Scale Model of a Country at Dawn (Cider Press Review Poetry Award), The Drowning House (Elixir Press Poetry Award), As One Fire Consumes Another (Orison Poetry Prize), Skin Memory (Backwaters Prize, University of Nebraska Press), skycrape (WaterSedge Poetry Chapbook Contest), and Summon (JuxtaProse Chapbook Prize). His book Sky Burial: New & Selected Poems is forthcoming in translation from the Portuguese press do lado esquerdo. A thirty-five-time Pushcart nominee, John serves as editor of The Inflectionist Review, Poetry Editor at Kelson Books, and founder of the Caesura Poetry Workshop series. Previous publishing credits include Best American Poetry, Yale Review, Verse Daily, North American Review, Prairie Schooner, and TriQuarterly.