A practical guide to Generative Engine Optimization (GEO) in Pharma

​Join us to explore how AI is changing the way health information is discovered, interpreted, and shared.

​In this webinar, we'll look at what this shift means for pharma teams, how GEO differs from traditional SEO, and practical steps for building a strategy designed for an AI-driven environment.

​Hear from:

• ​Mansee Jajoo, Director, Channel Enablement Expert, Astellas

• ​Meredith Owen, Practice Leader, Integrated Intelligence, Real Chemistry

• ​Kate Eversole, Director, PharmaBrands

​What you'll learn:

​>> The shift from search to AI answers

​Understand how healthcare discovery is changing and why AI-driven journeys are fundamentally different from traditional search. Learn why GEO is not simply SEO with a new name.

​>> What GEO is and how to win

​Understand the signals and content characteristics that influence AI visibility, including authority, structure, relevance, and answer-ready content.

​>> What it takes to deliver a GEO project in pharma

​A practical look at what teams should consider when starting a GEO initiative, including common challenges, ways of working, and where to begin.