Using AI in Creative Operations

​Let’s be honest… You bought the tools. The team has the subscriptions. Creative comes out faster. And a campaign still takes the same number of weeks it did a year ago. One hour to figure out why, and where AI would actually help in how your creative work gets made.

​You'll leave with a mental framework for spotting where AI fits in your own creative operations, a clearer view of where the real bottlenecks tend to hide, and a sense of where to start experimenting on Monday without breaking the things that already work.

​The session is led by Filip Gawel (Head of Operations & AI at Camping TV), where he'll give you an honest read on where AI actually fits in a creative team right now. Where the real value is (it's in the thinking and the system around the work, not the work itself). The kinds of problems worth automating versus the ones that need a human in the room. And then he'll walk through one real example: the automation we built at Camping to research, script, and publish short-form video for our own YouTube channel, end to end. Not as a tutorial, as a window into how a creative agency thinks about using AI on its own work.

​You'll see how it's put together, where the strategy lives inside it, and what you could take from it for your own team. He'll also be specific about what AI won't fix in creative work, no matter how good the model gets.

​45-minute masterclass + Q&A. Max 30 attendees. Hosted on Google Meet, registration required to assure peer quality. Online, but designed to feel human.