Finding Product-Market Fit: 12 Months of Lessons From Sunbay @ Kogito Tech Cafe

​Part of Poland Tech Week 2026 · Warsaw, 26-30 October.

​What does the search for product-market fit actually look like from the inside?

​Sunbay automates the most painful part of finance for small and mid-sized companies: getting invoices paid.

​For the past 12 months, the team has been finding out who really needs it, what customers will pay for and which features nobody touches.

​In this talk they share:

• ​the signals that told them they were onto something

• ​the bets that did not work

• ​what they would do differently if they started again tomorrow

​For anyone building B2B software in Europe. Followed by open Q&A.

​Part of Kogito & Friends @ Tech Cafe, a full-day pop-up with coffee, demos and the Kogito Ventures team.

​Hosted by Sunbay and Kogito Ventures.

​See the full Poland Tech Week calendar