GenJam: NYFA x Machine Cinema presented by LTX Studio & 4As
What is GenJam?
GenJam is a first-of-its-kind Generative AI Jam for agencies, designed in the Machine Cinema format and powered by LTX Studio. It brings together top creative talent, agency leaders, and the 4As to explore the future of creativity and technology in real time.
The Event:
✨ Agency teams (3 People) will compete to design the most creative Halloween spot imaginable. After reviewing and voting on the work, participants will enjoy a discussion, a round table, and an AMA followed by cocktails. See image below.
Co-Presented by: NYF, Machine Cinema & LTX
Hosted at: McCann NY
The Challenge:
🧠 Crack the Brief: Britt Nolan (CCO, McCann World Group North America) drops the creative bomb of a Halloween themed brief once everyone's assembled
🎬 Race Against Time: 3 hours of brainstorming, developing, and producing a :30-:60 second spot using LTX Studio. During this time, Machine Cinema and LTX will assist with any questions you may have.
🏆 Face the Jury: Your fellow creatives become your judges in this peer-voted event
Category:
Best Overall Spot
👥 Who Should Attend? Agency Creatives - Top-tier teams from NYC's agencies ready to push generative video tools into uncharted creative territory. LTX Studio is an end-to-end generative AI filmmaking platform and has an editing timeline in it. One team member should have video editing experience.
Due to limited space for this event, we will also be adding people to our waitlist. With more GenJams anticipated, those on the waitlist will be the first invited in the future.
🕘 Schedule - October 30, 2025
💻 What to Bring
Laptop & Charger
LTX Studio account (setup guide provided in advance)
GenJam™️ is a trademark of Machine Cinema. Interested in hosting an official GenJam or exploring partnership opportunities? Contact [email protected] to learn more.