The rise of employee generated content (EGC) & how to make it work for your brand

​New year - new you! I bet you’re planning to break the deadlock and actually start posting on Linkedin in 2026 right? Good on you.

​But what about your team?

​Do they understand the huge role they can play in building brand awareness through their own personal brands, not just on LinkedIn but in all sorts of ways?

​Employee generated content (EGC) is one of the biggest new trends to hit brand marketing since, well, UGC.

​So we're going to be talking about what it is, why it works, how to get your team engaged and wanting to actually get involved.

​We'll be sharing examples from the brands doing it well and giving you a framework to make it part of your 2026 marketing plan.