Sold before built: How to Brand Real Estate
Before the first brick is laid, the brand must be built.
In this practical and inspiring webinar, Creative Supply Founder Youri Sawerschel explores how real estate developers use branding to attract buyers, investors, and tenants - long before a project is completed. From positioning, to brand design and launch campaigns, branding has become a cornerstone of successful real estate projects.
Whether you're developing a residential complex, office building, or mixed-use development, this session will show you how branding transforms floorplans into sales.
What You’ll Gain
The key trends impacting real estate development
A step-by-step approach for branding real estate projects
Examples of real estate projects that sold thanks to strong branding
Live Q&A to explore your own challenges
Who Should Attend
Real estate owners
Real estate developers and marketers
Property investors and consultants
Architects and project designers
Speaker
Youri Sawerschel is the Founder of Creative Supply, a branding and experience design agency present in Zurich and Paris. Solicited for his creative thinking skills, Youri has been involved with projects focused on creating, launching and managing brands in Europe, China and the Middle-East. He has worked with brands as diverse as Kempinski Hotels, UBS, EPFL and Mondelez. Youri is also the author of dozens of articles on the topics of brand strategy, storytelling and entrepreneurship and is a visiting lecturer at HEC Paris, ESSEC Business School in Paris, at EHL Hospitality Business School and at EPFL. Youri graduated from the Ecole des Arts Décoratifs in Geneva and holds a Bachelor from the Ecole hôtelière de Lausanne (where he also co-founded the Young Hoteliers Summit).