KRCG Workshops and Office Hours

Refund Policy – Workshops & Office Hours

All workshop and office hours bookings are considered confirmed once registered.

Because these sessions are live, strategic, and limited in capacity, refunds are generally not offered.

If you’re unable to attend a workshop, a recording will typically be shared afterward so you can still access the material.

If you can’t make a session, you’re welcome to transfer your registration to a future workshop or office hours session. Just reach out in advance, and I’ll make a note.

For office hours specifically, if you’d like to reschedule, please provide at least 24 hours’ notice so your spot can be offered to someone else.

If you have any questions or special circumstances, please reach out to kat@katrucker.com.

Metrics That Matter: Sales KPIs for Early-Stage B2B Startups

I’m continuing my war against vanity metrics.

We’ve all heard that sales is a numbers game. And yes, it is... once you know who your ICP is, your messaging is resonating, and you have a sales process worth scaling.

For early-stage startups, “just do more outreach” can be terrible advice. More emails, more calls, and more meetings don’t necessarily lead to more revenue. Sometimes they just put you on a hamster wheel without helping you understand what’s actually working.

In this workshop, we’ll look at the numbers that help you learn, refine your sales process, and eventually figure out where doing more actually makes sense.

The goal isn’t to give you another dashboard full of KPIs.

It’s to help you understand what the numbers are telling you, where your funnel needs work, and when increasing your sales activity will actually help.

Metrics That Matter: Creating Sales KPIs for Early Stage (Community Workshop)

geist-mono

Kathryn Rucker

Each month, we host 2-4 workshops on sales and marketing topics plus drop-in Office Hours, where you have a chance to ask questions about your specific business issues.

This membership gives you access to live workshops plus our recording library.

Typically $29 per workshop, this membership allows you to access all sessions for a flat rate and includes our group drop-in office hours where you can ask specific questions relevant to your business!

KRCG Workshop and Office Hours Membership

For founders who want direct advisory support, consistency, and accountability in their business.

GTM Mondays is the primary membership tier for early-stage founders who want structured, ongoing guidance and real-time access to experienced sales and marketing strategy.

What’s Included:

•Two 20-minute 1:1 GTM strategy sessions with Kat each month (on Mondays!). This is focused advisory time to refine messaging, prioritize pipeline, troubleshoot sales challenges, and move key initiatives forward.

•2–3 live KRCG Workshops per month (plus full recording access)
Tactical sessions covering sales systems, outbound strategy, positioning, founder-led growth, and execution frameworks.

• 1–2 Group Office Hours per month
Live feedback, shared learning, and collaborative problem-solving in a founder-focused environment.

• Access to KatGPT Tools
Custom-built GPT resources designed to support cold outreach, messaging refinement, marketing execution, and workflow efficiency.

• Member-only preferred access and pricing for KRCG Sprints and Creative projects

• Discounted additional 1:1 time, as needed

Designed for early-stage founders (typically under 5 employees) who want:

-Clear strategic direction
-Structured accountability
-Faster decision-making

You can find extended Terms and Conditions, including our AI Policy, here: 
https://docs.google.com/document/d/1edXAX4VNWDvzAYvTydhDsSE8IbvsCTpcGc0yEiUeJAM/edit?usp=sharing 


Go-to-Market (GTM) Mondays

4-Hour Deep Work Session Designed to Solve One Specific Business Problem

A KRCG Sprint is a structured, high-impact strategy intensive designed to create clarity and momentum around a defined business objective.

Each Sprint includes 4 hours of focused time with Kat, typically split into two 2-hour working sessions. Between sessions, light implementation or prep work may be assigned to ensure progress.

Popular Sprint Formats:

Business Planning Sprint
• Annual or quarterly objective setting
• Revenue targets and KPI alignment
• Sales and marketing roadmap
• Priority sequencing

GTM Sprint
• Ideal Customer Profile refinement
• Offer positioning and messaging
• Outreach channel strategy
• Prospecting framework
• Plug-and-play systems for scaling tools

Designed for Founders who:

-Have a clear challenge that needs structured resolution

-Want faster clarity without a long-term retainer

-Are ready to execute immediately after the strategy is defined

Sprint Session (4 Hours)

For founders who want a deeper, hands-on strategic partnership and ongoing execution support.

Solopreneur Support is designed for early-stage founders who are actively building and need more consistent, personalized guidance beyond membership-level access.

What’s Included:
• 30-minute 1:1 strategy sessions twice per month- Extended advisory time for deeper planning, prioritization, and decision-making.
** Unlike GTM Mondays, sessions can roll over month to month 

• Direct async support between sessions- Ongoing communication for quick questions, feedback, and momentum between calls.

• Strategy-to-execution flexibility
Solopreneur hours can be applied toward KRCG Agency support when needed, allowing founders to convert advisory time into hands-on execution.

• Includes access to monthly workshops, additional drop-in office hours, and discounts with KRCG Agency

Designed For:

Founders who:

-Are actively scaling revenue
-Need consistent strategic oversight
-Want faster feedback loops
-Value flexibility between strategy and execution
You can find extended Terms and Conditions, including our AI Policy, here:
https://docs.google.com/document/d/1edXAX4VNWDvzAYvTydhDsSE8IbvsCTpcGc0yEiUeJAM/edit?usp=sharing