How to Break Into AI and Position Yourself as a Staff Designer
Right now, every designer is chasing one of two things:
→ Breaking into AI → Getting to staff level
Most people are grinding at one and stalling. Our guest did both — at the same time — inside one of the most well-known B2B companies in the world, leading AI on its biggest revenue stream.
And here's the part nobody tells you: she did it without a deep technical AI background. She moved her own work off Figma into cloud code, repositioned herself as staff, and started driving the AI shift across teams.
So this session isn't "learn AI." It's the two-in-one nobody breaks down:
❌ How most designers approach it: pick AI or positioning, wait for permission, hope it clicks 💚 What you'll get instead: how to break into AI and position yourself as staff — from someone who just did exactly that
You'll get her playbook, a look at how she actually works now, and a chance to apply her positioning framework to your own story, live.
💛 For designers done waiting for permission to level up.
WHAT YOU'LL WALK AWAY WITH
→ How to break into AI as a designer — without a technical background
→ A framework for positioning yourself as staff, not just "AI-curious"
→ A look at how someone actually works now — cloud code over Figma, Claude in the loop
→ Your own positioning, sharpened live
(Part teaching, part hands-on. And no — nobody's getting roasted 😄)
THE GUEST
A designer leading the AI transformation of the biggest revenue stream at one of the world's best-known B2B companies — who got to staff level and into AI without a deep technical background. Full name + company dropping very soon.
Grab your spot now — more details land in the next few days.
Lena Kul is the founder of kuːl and your host. Former designer recruiter, 60K+ on LinkedIn, and the person who keeps dragging brilliant operators on stage to open the file.
LOGISTICS
🗓️ Thursday, August 20, 2026 · 6:00pm CEST 9:00am PDT / 12:00pm EDT ⏱️
~60 minutes · recording included for everyone who registers 💻 Zoom link sent after registration
🔗 More sessions: luma.comkul-events