How to Break Into AI and Position Yourself as a Staff Designer
Right now, every designer is chasing one of two things:
→ Breaking into AI → Getting to staff level
Most people are grinding at one and stalling. Our guest did both — at the same time — inside one of the most well-known B2B companies in the world, leading AI on its biggest revenue stream.
And here's the part nobody tells you: she did it without a deep technical AI background. She moved her own work off Figma into cloud code, repositioned herself as staff, and started driving the AI shift across teams.
So this session isn't "learn AI." It's the two-in-one nobody breaks down:
❌ How most designers approach it: pick AI or positioning, wait for permission, hope it clicks 💚 What you'll get instead: how to break into AI and position yourself as staff — from someone who just did exactly that
You'll get her playbook, a look at how she actually works now, and a chance to apply her positioning framework to your own story, live.
💛 For designers done waiting for permission to level up.
WHAT YOU'LL WALK AWAY WITH
→ How to break into AI as a designer — without a technical background
→ A framework for positioning yourself as staff, not just "AI-curious"
→ A look at how someone actually works now — cloud code over Figma, Claude in the loop
→ Your own positioning, sharpened live
(Part teaching, part hands-on. And no — nobody's getting roasted 😄)
🎤 Who's presenting:
Tanya Sívó
Staff Product Designer @ HubSpot, ex-Intercom
Tanya is a Staff Product Designer at HubSpot, where she leads AI-native product design across complex B2B systems. Previously at Intercom, she helped shape products such as Fin AI by leading initiatives across AI insights, customer experience metrics, and agentic product experiences. With over a decade of experience spanning product design, systems thinking, and design leadership, she specializes in turning complex AI capabilities into intuitive customer experiences. Tanya also teaches designers and regularly mentors teams, bringing a practical perspective on designing and shipping AI products at scale.
Lena Kul
Founder @ PATHS, ex-Design Recruiter & UXR
LinkedIn · Substack · Youtube · Website
After 8+ years hiring designers, UXRs, and leaders at Miro, and 5 years teaching designers how to move through their careers, Lena brings the top insights to er 60,000+ audience. Having hired 100+ top talent across the globe, supported hundreds of students and private clients, and signed their offers, she's built methodologies that convert in 2026.
LOGISTICS
🗓️ Thursday, August 20, 2026 · 6:00pm CEST 9:00am PDT / 12:00pm EDT ⏱️
~60 minutes · recording included for everyone who registers 💻 Zoom link sent after registration
🔗 More sessions: luma.comkul-events