Everything You Need to Know About PLG
Can your product become an engine for growth?
This interactive workshop is designed to go beyond PLG theory. You’ll work through practical exercises to look at your own product through a Product-Led Growth lens and identify opportunities you can actually experiment with.
What will you learn?
You’ll work through practical frameworks and exercises to:
Debunk PLG myths - understand what PLG is, what it isn’t, and where common assumptions go wrong.
Assess PLG fit - figure out whether a product-led motion makes sense for your product, especially at the pre-PMF stage.
Spot hidden growth opportunities - identify growth loops and opportunities within your existing product experience.
Design for sharing & referrals - explore what makes a product naturally referral-friendly and worth sharing.
Turn insights into experiments - walk away with concrete ideas and hypotheses you can test in your own product.
Who should join?
This session is specifically designed for early-stage founders, product managers, and designers, especially those working on products that are still pre-PMF.
Come if you’re wondering:
“Can my product actually drive its own growth?”
“Is PLG the right motion for us?”
“Where are the growth opportunities hiding inside my product?”
“How can I make my product more shareable?”
“What should I actually experiment with next?”
What will you walk away with?
Not just a better understanding of PLG, but ideas and hypotheses you can take back to your product and start experimenting with.
About The GTM School
This season, The GTM School is hosting a 15–20 event series running from the last weekend of August through the first week of October 2026.
A joint community initiative by AI Learn Circle × Women in Product Marketing, bringing builders and experienced GTM operators together to learn, experiment and figure out what actually works.
Community Partner - Leap
We’re excited to have Leap as the community partner for this session.
Leap is a Bengaluru-based global education company focused on helping Indian students pursue education and careers abroad. Its ecosystem spans university discovery, counselling, test preparation, financial support and other parts of the study-abroad journey. LinkedIn
With a strong focus on making global education more accessible, Leap brings together students, educators and global opportunities, making it a great community partner for a session exploring Product-Led Growth and building products that drive their own growth.