

Should you bet on AI in your supply chain yet?
Join us for a fireside chat with John Morgan, founder and CEO of Pelagic, the supply chain firm supporting 50+ consumer brands including Grüns, Jolie, Equip, Haus Labs, and Create.
John builds supply chains for a living, runs his own AI engineering team, and fields the AI question from dozens of brands.
His verdict so far: underwhelming.
We'll go deep on:
Pelagic's position on AI
Why supply chain runs on relationships
Getting operators fluent with AI
Assessing if your ops are AI-ready
What would make John lean in
John has lived the full arc. He worked on Falcon 9's supply chain at SpaceX, then joined Seed as its first hire and built the operation as volumes grew from 10,000 to 50,000 units a month.
Pelagic came out of that decade: a firm built on the belief that supply chains are human first, AI empowered.
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