

MELB SME Law Firms | Collaboration, networking + product launch @ The George on Collins
Parachute | Private Launch Night for SME Law Firms
The George on Collins, The Cellar
Thursday 23 April | 5:30pm
Off the back of the success of our Sydney event, we're inviting select law firm principals to what we think could be transformational, as it has been for our Sydney law firm principals.
Why this night matters
If you run a small-to-medium law firm, you can relate — clients want premium work, fast turnaround, fixed fees, and zero friction, but most firms are still running on duct tape, outdated systems, and overworked staff.
This is an invite-only evening for partners and operators who are done pretending the old model still works.
Built by a brilliant team and a CEO who’s lived it
Ryan Zahrai, founder of Zed Law, turned a modern SME firm into one of the most AI-enabled practices in Australia in under two years, building the systems, workflows, and operating model that delivered 5x ROI within 3 months of deployment while traditional firms stayed stuck in time.
And it worked.
Now Ryan is taking everything learned in the trenches and turning it into a tech platform built specifically for SME law firms.
Introducing Parachute
Parachute is a platform designed to transform how SME law firms actually operate: delivery, pricing, workflows, team leverage, client experience, and margin.
This is the early look, and opportunity to join a community of next-generation SME law and professional services advisory firms that operate in the value layer, and not in the weeds.
Off the back of Australia’s largest pre-seed capital raises for a legal platform, Parachute is going to market with a founding team that knows how to build and scale real products, not slide decks.
Meet the founding team
You’ll meet the people building Parachute:
Ryan Zahrai (CEO) – cofounder with deep experience on how SME law firms can leverage technology to boost revenue, increase margins and deliver quality work with having founded Zed Law.
Dave Berner (CTO) – co-founder of Kinde, deep technical leadership and scalable product architecture.
Peter Phanouvong (Engineer) – deep expertise on security and full stack engineer and product design.
Viv Chan (CPO) – co-founder product strategy meets founder execution.
Reed Li (CFO) – commercial, solutions-driven, focused on sustainable growth and real-world outcomes.
Brae Venn (Director, Partnerships) – formerly BigLaw, and understands the challenges of SMEs and the need for tailored AI solutions.
What you’ll get out of it
This is not a “demo night”. It’s a straight conversation with people who’ve done the work, early adopters, and a chance to collaborate with a select SME law firm community.
We’ll cover:
what’s actually working in AI for SME firms (and what’s not)
how modern firms are building margin without burning out teams
the operational moves that matter: systems, leverage, workflows, pricing
what Parachute is building, and how it’s designed to make firms faster, sharper, and more profitable
The room
Hosted at the befitting The Cellar, at The George on Collins.
Good operators only, who are tech-adoptive, and who want to see commercial returns to their firms.
For firm operators who refuse to fall behind.
Drinks, canapés, real conversation, low/no ego, and a clear look at what the next version of SME practice looks like.
Invite-only, limited capacity
Capacity is capped and enforced.
This invite is limited to:
SME law firms
professional services firms
migration agencies
HR advisory firms
If you want to attend, RSVP early. Once it’s full, it’s full.
Looking forward to welcoming you, meeting in person, and building a genuine sense of SME operator community levelling up to the next phase of tech-enabled legal service delivery.