

Shop Local, Give Global: How to Shop Like It Matters (Because It Does) - Holiday Market & Panel
Skip the Black Friday chaos and start your holiday shopping early & with purpose. Join SUNMUD at Pure Project North Park for a pre-Green Friday event, an evening with San Diego brands that give back to the planet with every sale.
Grab a beer, meet the founders behind the products, and shop gifts for everyone on your list, right there at the tables. Every brand in the room is a member of 1% for the Planet, so everything you buy, from your pint to your presents, comes from a business that gives at least 1% of its revenue to environmental nonprofits.
We’ll start with a short, laid-back panel where local makers share the stories behind their products, how to tell what’s truly sustainable from what just sounds good, and where your money actually goes. Then it’s time to shop, sip, and mingle.
Free to attend, invite your friends!
PARTICIPATING 1% FOR THE PLANET BRANDS:
SUNMUD: Reef-safe mineral sunscreen made by surfers and tested in the water. SUNMUD’s clay-and-zinc formula stays on through long sessions without running into your eyes, and comes in four tints for all skin tones.
Upcycled Supply Co.: Everyday gear made from retired climbing rope, born when founder Andrew Burda started pulling worn-out ropes from the trash at Mesa Rim. Its keychains, belts, and Pacific Pack are built for the ones who go, and no two are exactly alike.
Terns: Skin recovery for people who live outside, trusted by pro surfers, anglers, and athletes. Their marine-science formulas, powered by the Sirenas Complex, help restore sun-stressed skin, from Mayday after-sun recovery to everyday moisturizer and lip balm.
Pure Project: A San Diego brewery making sustainably sourced beer with local and organic ingredients, plus non-alcoholic options. Your pint tonight supports their conservation work, including their Baja Breach collaboration with WILDCOAST to protect gray whale habitat.