Building Brand in the New Customer Journey

​Your next customer may never click - but their agent will.
Increasingly, before your audience sees your startup, their agent has already summarized, ranked, and reinterpreted you.

​ In this session, we’ll cover:

• ​Why traditional SEO-era tactics are training your replacement

• ​How to structure content that AI agents can interpret and amplify

• ​Why the most effective customer journeys leave some experiences unsummarizable

​Paula Fontana helps early-stage startups build growth systems that adapt as fast as the market does. As CMO at United Effects Ventures, she partners with founders to shape go-to-market strategies that perform in the age of agents, copilots, and continuous disruption. A founder and early-stage venture board member herself, Paula’s work spans marketing, product, and operations - always with a bias toward customer-centricity, clarity, and speed.