Greenfield Mindsets for the AI Era - Don’t Build a Shinier Old Thing: The Importance of the Design Process
Join us and learn to use Greenfield thinking to unlock what’s possible, beyond the limits of “how it’s always been” with fellow Delver, Tom Bellinson.
Too often, “innovation” ends up as a shinier replica of what already exists. In a rush to modernize, teams rebuild legacy processes in new technology—cementing yesterday’s limitations into tomorrow’s systems. The real challenge isn’t how to build, but what to build in the first place.
In this session, Bellinson reframes design as the critical discipline for navigating this moment. By starting with value—defining the outcomes you want rather than replicating what you’ve always done—you can engineer processes that truly work for your team and your members. Along the way, you’ll learn why comparison to competitors is a trap, how to tune out the noise of “best practices,” and how to create space for genuine reinvention.
Attendees will leave with:
A practical approach to identifying the work you want to be doing, not just automating the old.
Tools for aligning design decisions with value, not tradition.
The confidence to stop caring what others are doing—and start building what only you can.
Because the future doesn’t need a new version of the old thing. It needs leaders willing to design for what’s next.