Michael Rubenstein on Building AI-Native Media (Radical Talks Live with Molly Welch)

​Michael Rubenstein has been at the center of every major shift in digital advertising, from founding DoubleClick Ad Exchange to scaling AppNexus. Now, with Firsthand AI, he is building the infrastructure for intelligent brand agents to connect directly with consumers, everywhere online. He's betting that AI won't just optimize the current media model, it will replace it entirely. 

​​Join us for a live virtual conversation with Radical Partner Molly Welch as Michael unpacks why AI is a brand new media channel, why publishers are uniquely positioned to win, and what it means to sell agents, not ads. Tune in and watch the conversation unfold in real time.

​​This is a curated conversation for founders, researchers, and builders working at the frontier of AI.