Real-world Immersion at Scale: The Future of Spatial
Dive into the future of real‑world immersion as we explore how XR transforms theaters, museums, retail, and enterprise spaces into living digital playgrounds. This session dives into spatial computing, mixed reality, interactive environments, and AR wearables, revealing how creators reshape physical spaces into dynamic, programmable worlds. Experience how XR blurs physical and digital boundaries and stay for live demos showcasing these innovations. These hands‑on demonstrations will highlight how immersive technologies can transform familiar locations into unforgettable shared adventures.
Featuring:
Muki Kulhan - Co-Founder, Original Version & Innovation Lead, IBC Accelerators
Muki is a multi-award-winning, BAFTA-nominated Chief Innovation Officer, Executive XR/R&D Producer and Creative Technologist, with over two decades of pioneering interactive, immersive and emerging media productions across music, entertainment, sport and broadcasting.
Michael Guerin - Founder & CEO - Imvizar
Michael Guerin is the Founder and CEO of Imvizar, the award-winning augmented reality company founded by Michael in 2021. Imvizar has delivered over 150 AR experiences across 13 countries, working with global organizations including Salesforce, Bupa, and Grant Thornton. Their work includes immersive storytelling experiences deployed across Salesforce Towers worldwide and large-scale location-based AR activations at the iconic TCL Chinese Theatre in Hollywood. This year Imvizar is launching Lureo, a no-code augmented reality tool designed to make immersive, spatial storytelling accessible at scale. Lureo enables enterprises, creators, educators, and cultural institutions to design, publish, and manage real-world AR experiences without the need for coding or specialist technical skills, turning physical spaces into interactive digital environments. Michael’s work focuses on scaling real-world AR and redefining how people engage with stories, places, and environments through immersive technology.
Janet Beck - CEO - GLASSEYE
Janet Beck is CEO of GLASSEYE, a creative technology company designing programmable environments for culture, enterprise and public space. With a background in corporate and brand production, she brings narrative strategy to spatial computing, leading teams that create large-scale location-based XR experiences, such as The Summer Palace & The Intelligence Garden at Outernet London. Her work spans cultural landmarks, enterprise environments and data-driven immersive infrastructure, positioning GLASSEYE at the forefront of the shift from immersive activations to embedded spatial systems.
Shawn Barrett - V.P. Experiential Design & Partnership Activations - Chinese Theater/Dolby Theater
Shawn C. Barrett’s journey into immersive storytelling began at fourteen while working behind the scenes on productions including Dr. Who and Sir Gawain and the Green Knight at Peckforton Castle in England. He later contributed to Oscar-winning films such as Chariots of Fire and Reds, gaining early experience in the collaborative craft of cinematic world-building. At twenty, Barrett moved to California and joined Walt Disney Imagineering, working on lighting and special effects for EPCOT Center during a pioneering era of themed entertainment. In 1992, Disney established one of the world’s first Virtual Reality Studios, developing groundbreaking location-based experiences including Aladdin’s Magic Carpet Ride, reinforcing Barrett’s belief that storytelling could extend beyond screens into immersive environments. In 1995, Barrett partnered with laser entertainment innovator Ivan Dryer to develop the Virtual F/X Theatre, a multisensory immersive dome integrating 3D cinema, VR, and advanced projection systems. The project received a 1998 Innovation Award from the European Commission of Innovative Enterprises (EU|BICs), recognizing its pioneering vision for immersive entertainment. Over the next three decades Barrett worked across more than 30 countries as an experiential technologist and XR designer, collaborating on museums, immersive attractions, and media infrastructure projects incorporating emerging technologies including AI, XR, volumetric cinema, and interactive architecture. Today, through Nextep Design, Barrett leads initiatives advancing Phygital Placemaking—the convergence of architecture, immersive media, and digital ecosystems. In 2022, he initiated the Hollywood 3.0 Phygital Convergence Masterplan, exploring how Hollywood can evolve into a global center for immersive media, AI-driven storytelling, and next-generation experiential entertainment. On October 16, 2025, this vision was presented during Tech Week at the Hollywood Broadcast Studios inside the historic Chinese Theatre, bringing together Caltech AI program leaders and innovators in XR, virtual production, and immersive technology. At the heart of the initiative is Destination Hollywood, a city-wide phygital masterplan reimagining Hollywood’s global identity—connecting the Chinese Theatre, Dolby Theatre, and the Walk of Fame through immersive experiences that extend Hollywood’s storytelling from physical destinations into interactive digital worlds.