The Google Ads Strategy the Fastest-Growing DTC Brands Are Using for BFCM
Scaling on Google Ads in 2026 looks fundamentally different than it did even 12 months ago and with BFCM weeks away, the brands that adapt now are the ones that will win Q4.
The same fixable mistakes are quietly showing up in most DTC accounts — draining spend, compressing margins, and capping growth. Heading into the highest-stakes stretch of the year, those leaks cost the most: every dollar wasted in Q4 is a dollar you can't afford when CPCs peak and competition floods every auction.
That's why we're bringing together operators actively managing hundreds of millions in profitable Google Ads spend to break down, campaign by campaign, exactly what's fueling the fastest-growing DTC brands right now and how they're structuring accounts to scale profitably through BFCM.
Join Ashvin Melwani, CMO & Co-Founder of Obvi, a $100M health and wellness brand with 10+ years of e-commerce experience and $100M+ in managed paid ads, alongside the founding team of Digicom, a 2025 and 2026 Inc. 5000-listed e-commerce growth agency that has partnered with and scaled 200+ DTC brands across every major digital channel.
Collectively, these speakers have:
Managed $200M+ in profitable ad spend
Scaled multiple 8-figure and 9-figure e-commerce brands
Helped 200+ DTC brands build winning Google Ads strategies through rising CPCs, the shift toward AI-driven campaigns like Performance Max, and privacy-driven signal loss
Here's what you'll learn:
The full-funnel Google Ads framework — the exact role each campaign type should play, and how the fastest-growing brands use them together:
Performance Max to test audience signals, assets, and messaging at scale — and feed Google's AI the inputs it needs to find and convert your best customers
Shopping to win the demand-heavy placements where in-market shoppers are actively comparing you against competitors
Non-brand Search paired with dedicated landing pages to capture specific, high-intent queries and drive them home with pages built for exactly what the user searched
Brand Search to defend your terms, keep competitors off your name, and stay top of mind at the cheapest CPCs in your account
Plus:
The account structures, bidding strategies, and campaign frameworks behind 8-figure DTC brands right now
A live brand audit showing how these strategies get applied to a real account in real time
How to identify and fix the Google Ads mistakes quietly draining your budget and capping your growth
The ad copy, assets, and landing page strategies that actually turn high-intent Google traffic into profitable conversions in 2026
This webinar is built for founders, operators, and media buyers who want to scale on Google Ads without leaning on outdated playbooks or guesswork.
You'll walk away with practical frameworks, real-world examples, and proven strategies you can apply immediately to protect profitability and unlock your next stage of growth on Google.
Register for free to secure your spot!