Phil in the Blanks: AI + GTM Live Build
You have a go-to-market problem you keep meaning to fix. It's been on the list since Q2. Maybe Q1. Nobody's judging. And someone has probably told you AI should fix it.
Bring it here and we'll fix it together, live.
Phil in the Blanks is a small, hands-on working session with me, Phil Lakin, Director of AI Transformation at Zapier. Five people. Two hours. Everyone brings one real problem at the intersection of AI and GTM, and we build the fix on screen, live, with the actual tools. You steer. I drive. The room helps.
No slides. No framework you'll forget by Friday. You leave with something that works, or a half-built version that already beats what you had.
Good problems to bring
Lead routing that breaks every time someone changes a field
Account research and call prep your reps do by hand, every time
Follow-up that depends on someone remembering to send it
An AI pilot that got approved and then quietly stalled
Pipeline data living in six tools that should be talking to each other
"We should be using AI for this" with no idea where to start
How the two hours go
12:00 Quick intros. Everyone names their blank in one sentence.
12:10 We take the problems one at a time, about 20 minutes each. You share context, I start building, the room chimes in.
1:50 Wrap up. What to finish, what to test, what to ignore.
Who this is for RevOps, marketing ops, sales and marketing leaders, founders, and anyone who owns a piece of the GTM machine and is tired of duct tape. You don't need to be technical. You do need a real problem.
What to bring
One specific GTM problem (the messier the better)
A rough idea of the tools involved (CRM, email, forms, Slack, whatever)
Willingness to share your screen or describe your setup
No customer data or anything confidential, please. We'll use dummy data where needed.
Five seats is on purpose. Everyone gets real time on their problem. Apply below and tell me what you're stuck on. I'll pick the five we can make the most progress on in two hours.
FAQ (optional, for the bottom of the page)
Is this a sales pitch for Zapier? No. We'll use whatever solves the problem. Zapier shows up a lot because it's what I know best and it's good at putting AI to work across GTM tools. If the answer is a spreadsheet, it's a spreadsheet.
Do I need to already be using AI? No. Some of the best problems come from people who haven't started. Bring the problem, not the solution.
Will it be recorded? No. People are sharing real problems. It stays in the room.
What if my problem is too big for 20 minutes? Most are. We'll get the first real piece working and map what's left.
What if I don't get a seat? Join the waitlist. If this goes well, there will be more of these.