

Marketing Leaders Roundtable | Chennai - Edition VII
From Challenges to Wins — The US GTM Model for 2026
The US SaaS market is shifting fast. Budgets are tighter, buying committees are larger, and AI is rewriting playbooks. The question isn’t whether your GTM can scale in 2026—it’s whether your model can win now and compound over the next 12–18 months.
Join a closed-door roundtable with SaaS Marketing Heads to unpack:
- What’s Working: GTM motions that are driving pipeline today (ICP tightening, intent-led plays, partner-assisted deals, PLG→Sales handoffs that actually convert). 
- What’s Failing: Burned budget loops—content without distribution, bloated lead goals, channel sprawl, and misaligned SDR motions. 
- What’s Next (2026): The durable US GTM model—AI-assisted targeting, community + partner ecosystems, blended PLG/enterprise, pricing/packaging shifts, and revenue ops that shorten paths to SQLs. 
This isn’t a webinar. It’s a candid, peer-to-peer working session. Expect practical frameworks, live teardown discussions, and take-home playbooks you can implement immediately.
Who Should Join
Heads of Marketing VPs CMOs at SaaS companies selling into the US who want real-world benchmarks, fewer vanity metrics, and sharper, repeatable GTM execution.