Pricing SEO in Kenya: What Should You Actually Charge?

​Pricing SEO work can be uncomfortable. Charge too little and the project quickly becomes unsustainable. Charge too much without clearly communicating the value, and you may struggle to win the client.

​So, how do you price SEO properly?

​This Search Safari virtual conversation brings together SEO professionals to openly discuss how freelancers and agencies can approach pricing client projects in the Kenyan market.

​We’ll explore:

• ​What should influence the price of an SEO project

• ​Project fees versus monthly retainers

• ​How to account for strategy, implementation and reporting

• ​Pricing small businesses, established brands and ecommerce stores

• ​How to define scope and avoid endless unpaid work

• ​When—and how—to increase your rates

• ​Common pricing mistakes SEO professionals make

• ​How to communicate your fee confidently to a potential client

​This won’t be a presentation with one person claiming to have the perfect pricing formula. It will be an honest, practical conversation shaped by professionals who have priced, pitched and delivered SEO work.

​Whether you’re trying to price your first client project or refining how your agency structures its retainers, you’ll leave with a clearer way to think about what your work should cost.

​Come with your questions, experiences and opinions.

​Hosted by Daniel Ndege and the Search Safari community.