Win 2026: Build Your Brand Story Through Purpose
Session Description:
What does purpose have to do with your personal brand? EVERYTHING! Your brand isn’t just what you do—it’s who you are and how you show up. When you lead with purpose, you create a brand that is authentic, memorable, and magnetic. Purpose-driven professionals stand out because they communicate clarity, confidence, and conviction.
In this interactive, inspirational session, Build Your Brand Story Through Purpose, Morreen Rukin will share her personal journey of discovering purpose and how it transformed her brand and career trajectory. You’ll learn why aligning your values and vision with your brand is the key to unlocking opportunities, accelerating career growth, and earning trust in your industry.
Participants will begin crafting their own “Living Eulogy”—a powerful exercise that helps define the legacy you want to create and the brand you want to be known for. This session will give you practical tools to:
Identify your core purpose and integrate it into your professional identity
Position your brand to attract the right roles, clients, and opportunities
Build a roadmap that reflects your authentic brand personality
Come ready to explore, reflect, and design a brand that sets you apart!
About the Speaker:
Morreen Rukin has spent the last 29 years as an entrepreneur, founding 3 companies – Creative Restaurant Solutions, Combined Resource Solutions, and Custom Retention Solutions, Inc. These firms focus on helping organizations create thriving workplaces to ensure maximum employee engagement, productivity, and retention. Since 2011, Morreen has been the Trustee and Board member for a philanthropic family foundation. Morreen’s passion is in providing coaching to leaders in various industries and to entrepreneurs who are in the start-up phase of their businesses.
Morreen believes in giving back through volunteering, and she has been consistently recognized as a top fundraiser for Alex’s Lemonade Stand, American Cancer Society, and National MS Society. She served on the Montgomery School board for the 7 years and her last role was as Chair of the Board. The Philadelphia Business Journal recognized Morreen as one of the 2007 Women of Distinction, and Governor Rendell awarded Morreen as one of the Top Women in Business for Pennsylvania in 2009. CRS was recognized as a Philly 100 Top Business for three consecutive years starting in 2016. Additionally, Morreen co-authored Dream, Inc. – Million Dollar Business Strategies from 32 Successful Philadelphia-area Entrepreneurs. She lives in Downingtown, PA with her daughter Sydnie.