Insight Leaders of London: How to stay ahead of AI-driven change

​How to stay ahead of AI-driven change A breakfast session with Focaldata.

​Most research goes wrong before fieldwork even starts, when nobody stopped to ask what decision the research is actually for, or what we already know.

​The top insight teams have new systems. They use AI to surface the right questions and signals across the business, turn messy questions into sharp briefs, and use AI to accelerate execution. They are spending more time on interpretation, communication and setting standards for quality.

​This is a practitioner conversation, not a product showcase.

​Who this is for: Insight or marketing leaders in London who are already using AI or curious about it and want to sharpen their ability to evaluate its use.

​What we'll get into:

• ​Why most research goes wrong before fieldwork, and the question that should gate every project: what will we do with this?

• ​How AI can raise the quality of research and the impact of decisions: sharpening the brief, building on what's known, making methodological choices given constraints

• ​The promise and limits of synthetic research, and where to deploy it effectively

• ​The key watch-out modes to watch for, where agents hallucinate or quietly mislead, and how to keep executive judgement at the centre

• ​What the insight function becomes as execution gets offloaded, and how to staff and position for it

​Agenda

• ​8:30 — Arrival, coffee & pastries 🥐

• ​9:00 — Session

• ​9:45 — Q&A

• ​10:00 — Networking & close